ankita arora

Interaction Designer, based in the Netherlands 🇳🇱

Ankita Arora

Currently, I work as a one-person UX team at a startup, leading everything from strategy, user research, and experience design to visual storytelling.

Learn more about me

Up

Selected Projects

I design intuitive and user-friendly design for social good. My superpowers are combining user research with design thinking to solve complex challenges through socially responsible design.

B2C DeNoize Website Redesign

Redesigned the DeNoize website with an improved sales funnel, leading to a 30% increase in site traffic.

Interactive Price Estimation Funnel

Redesigned the DeNoize website with an improved sales funnel, leading to a 30% increase in site traffic.

BREMO - A Personalised AI Companion

Assisting individuals with breast cancer in dealing with post-diagnosis information overload

Read Case Study

Unsupervised Purposeful Play with Tovertafel

Bringing Tovertafel Digital Games to Public Libraries: Creating Inclusive Spaces for People with Dementia

Contact to know more (project under NDA)

Happiness Card Deck

A tool for children aged 10–14 to explore and develop an understanding of diverse elements when reflecting on real-world challenges

Read Case Study

Digital Interface Redesign: Mobility Scooter

Redesign of Sunrise Medical Sterling Elite2 Plus mobility scooter for the middle-aged group

Read Case Study

I write

to reflect, ask the right questions and connect with people.

Working as a 'One-Person UX Team' at a Startup

Working as the only designer at a startup with a product still in development is no small feat. Startup life is fast and messy, but full of learning curves.

How to Ask the Right Questions

Asking the right questions seems like a simple skill, but lately, I’ve been struggling with it. So, I decided to peel back the layers. What does it really mean to ask the right questions?

Not an interpretation of Userism, but a lived experience.

I come from a country with unparalleled diversity - linguistically, culturally, and socio-economically, presenting both a canvas of opportunities and a terrain loaded with challenges.

Is UX reaching saturation or is it just a crisis?

Ever since I graduated with a master’s degree, I’ve received countless messages from undergraduates seeking advice on pursuing the same path. And that’s just those interested in my university.

Selected Projects

I write

to reflect, ask the right questions and connect with people.

Working as a 'One-Person UX Team' at a Startup

Working as the only designer at a startup with a product still in development is no small feat. Startup life is fast and messy, but full of learning curves.

Read more

How to Ask the Right Questions

Asking the right questions seems like a simple skill, but lately, I’ve been struggling with it. So, I decided to peel back the layers. What does it really mean to ask the right questions?

Read more

Not an interpretation of Userism, but a lived experience.

I come from a country with unparalleled diversity - linguistically, culturally, and socio-economically, presenting both a canvas of opportunities and a terrain loaded with challenges.

Read more

Is UX reaching saturation or is it just a crisis?

Ever since I graduated with a master’s degree, I’ve received countless messages from undergraduates seeking advice on pursuing the same path. And that’s just those interested in my university.

Read more